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Showing 1 - 48 of 62 products

Women's Performance Bike Shorts

The BFT Bike Shorts hug and support in all of the places you need them to, making them the perfect addition to your summer workout wardrobe. They'll quickly become your...

$49.00

Zip Hoodie

Need to keep warm to and from the gym? You need our ridiculously comfy BFT Zip Hoodie. It'll help keep the chill away, while also allowing the wearer to breathe....

$60.00

Womens Fitted Jacket

The essential piece for those frosty mornings before training or an evening run. Our womens fitted jacket is fully lined with, zip pockets and zippered front.

$60.00

Performance Long Sleeve - Grey

Tees and tanks not your style? But don't want to be working out in a hoodie? The BFT Performance Long Sleeve Tee is perfect for wearing to, from and during your...

$59.00

Performance Long Sleeve - Navy

Tees and tanks not your style? But don't want to be working out in a hoodie? The BFT Performance Long Sleeve Tee is perfect for wearing to, from and during your...

$59.00

Relaxed Tee - Navy

The relaxed tee is made from soft cotton elastane blend to keep you feeling comfy and fresh. With long sleeves and a crew neckline for a relaxed look, this tee...

$49.00

Relaxed Tee - Teal

The relaxed tee is made from soft cotton elastane blend to keep you feeling comfy and fresh. With long sleeves and a crew neckline for a relaxed look, this tee...

$49.00

Womens Navy Performance Sports Bra

The Navy Performance Sports Bra is the perfect workout companion. Tight firm fit that allows full freedom of movement during energetic movement.

$49.00

Womens Navy Performance Leggings

The Navy Performance Leggings are a second skin that love to move as much as you do. These stand out leggings will flex to fit your body type and will...

$59.00

Womens Black Leggings

Our Black Leggings are a second skin that love to move as much as you do. These stand out leggings will flex to fit your body type and will easily become...

$59.00

Womens Hoodie

Need to keep warm to and from the gym? You need our ridiculously comfy BFT Womens Hoodie. It's got an 80% Cotton and 20% Polyester blend that'll help keep the...

$60.00

Unisex Hoodie

Need to keep warm to and from the gym? You need our ridiculously comfy BFT Unisex Hoodie. It's got an 80% Cotton and 20% Polyester blend that'll help keep the...

$60.00

Womens Performance Tee

The womens performance tee is designed to support your workout. Whether it's a run outside or an intense HIIT session! Lightweight and stretchy, this tee is the perfect addition to...

$42.00

Mens Performance Tee

The mens performance tee is for serious athletes. Lightweight and moisture wicking, this tee delivers functionality and style to your active lifestyle.

$42.00

Womens Performance Shorts

The womens performance shorts are made to run free. Lightweight and stretchy, the shorts deliver coverage and flexibility to your active lifestyle.

$49.00

Mens Performance Shorts

The mens performance shorts are made to run free. Lightweight and stretchy, the shorts deliver coverage and flexibility to your active lifestyle.

$49.00

Womens Singlet

The womens singlet is made for your active lifestyle. Lightweight and stretchy, this is garment moves with you from one workout to the next.

$39.00

Unisex Muscle Tank

The unisex muscle tank is designed to suit your workout - whatever that is! Lightweight and stretchy, the unisex muscle is the perfect addition to your active lifestyle.

$39.00

Dawn Jumper

The essential piece for those frosty morning starts before training. Our Dawn jumper is the perfect warmup partner. With its premium diagonal zipper its easy to get on and off...

$140.00
Womens Core Performance Singlet
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Womens Core Performance Singlet

Update your activewear wardrobe as the weather heats up in the Womens Core Performance Singlet. Made with a T-bar-back detail to keep you cool, you can move freely with style...

$36.00 $18.00
Womens Core Cotton Tee - Black
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Womens Core Cotton Tee - Black

The essential tee for your core range. The Womens Core Cotton Tee is made from soft cotton elastane blend to keep you feeling comfy and fresh. With short sleeves and a...

$42.00 $27.00
Summer Lifestyle Performance Tee
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Summer Lifestyle Performance Tee

The Summer Lifestyle Performance Tee is made from lightweight, sweat-wicking fabric to help keep you dry and comfortable from your first set to your last. Perforated panels enhance ventilation to...

$50.00 $27.00

Lifestyle Bib - Black

The Lifestyle Bib helps keep you cool and dry during intense training. A cropped design, pop of neon and screen-printed graphic elevates the look.

$39.00

Summer Lifestyle High Waist Shorts

The Summer Lifestyle High Waist Shorts are made from stretchy, suede-like fabric in a form-fitting design. A wide elastic waistband feels snug and supportive. The shorts help keep you cool and...

$55.00

Summer Lifestyle Leggings

The new BFT leggings are designed for all-day wear—not just for training. They blend soft, durable fabric with sweat-wicking power to help keep you dry and comfortable whether you're working...

$70.00

Summer Lifestyle Sports Bra

The Summer Lifestyle Sports Bra keeps you locked in with high support, which highlights your natural shape. It has a soft neon under bust band and adjustable straps, providing a...

$55.00

Mens Core Tank

The BFT Mens Core Tank is your go-to for soft, breathable comfort on all your runs and workouts. The soft and breathable jersey blend makes it feel super-lightweight and streamlined...

$35.00
Womens Core Singlet
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Womens Core Singlet

Our Womens Core Singlet sets you up with a soft jersey feel in a roomy silhouette and signature BFT graphic screen-printed on the chest.

$35.00 $22.00

Performance Socks

The Unisex BFT Everyday Lightweight Ankle Training Socks feature arch compression to help keep your feet dry, comfortable and supported.

$12.00
Beanie
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Beanie

Flexible, stylish, and the perfect piece to keep you warm during those cold mornings. Finish off the BFT look with the one size fits all BFT Beanie.

$25.00
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Womens Core Cropped Tee
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Womens Core Cropped Tee

The Womens Core Cropped Tee is your perfect layering piece. Made from a super soft jersey knit and the perfect pair with any of our bottoms and outerwear pieces. Fabric...

$50.00 $28.00
Mens Lifestyle Long Sleeve Tee
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Mens Lifestyle Long Sleeve Tee

Casual basics take shape in the form of our long sleeve. Perfect to wear and layer to and from the gym. Made from a soft jersey with BFT embroidery details....

$45.00 $29.00
Womens Lifestyle Twist Front Cropped Tank
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Womens Lifestyle Twist Front Cropped Tank

The Womens Lifestyle Twist Front Cropped Tank means never having to tuck your top into leggings again! Made from a lush jersey knit, the low armholes and twist front detail...

$50.00 $28.00
Mens Lifestyle Performance Shorts
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Mens Lifestyle Performance Shorts

The Mens Lifestyle Performance Shorts are a training must-have. Made from our performance jersey fabric with an elasticised waistband.

$50.00 $29.00
Mens Lifestyle Basic Tee
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Mens Lifestyle Basic Tee

The Mens Lifestyle Basic Tee is made from our soft jersey knit and is a perfect everyday tee.

$50.00 $28.00

Mens Core Performance Half Zip Tee

Made from our lightweight, moisture wicking performance jersey, the BFT performance half zip tee is perfect for your intense winter workouts.

$50.00
Mens Spray Jacket
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Mens Spray Jacket

The essential piece for those frosty mornings before training or an evening run. Our mens spray jacket is fully lined with, zip pockets and a drawcord hood.

$150.00 $82.00
Womens Spray Jacket
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45%

Womens Spray Jacket

The essential piece for those frosty mornings before training or an evening run. Our Womens Spray Jacket is fully lined with, zip pockets and a drawcord hood & hem.

$150.00 $82.00

Women's Seamless Long Sleeve

Stay strong with this classic long sleeve top.  The seamless design lets you workout in complete comfort. This little number is perfect for those cooler morning starts.

$55.00

Unisex Puffer Jacket

The BFT Unisex Puffer Jacket is the ultimate protection from those frosty early morning starts. Keep the motivation high by starting your workout routine warm. This jacket features two pockets, premium...

$150.00

Mens Seamless Long Sleeve

Designed to wear from gym to street, the mens seamless long sleeve will keep you comfortable and stylish in any setting.

$55.00

Street Crew Socks

Update your everyday essentials with a pair of Street Crew Socks from BFT. Made from stretchy cotton elastane fabric, these ankle-length socks wick away sweat to keep feet cool and...

$12.00

Womens Core Muscle Tank

Our new womens muscle is the perfect training tee. Made with low armholes for breathability and our training cotton spandex blend for its quick drying and stretch capabilities.   Fabric...

$35.00
Womens Core Trainer Tee Small Logo
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Womens Core Trainer Tee Small Logo

Need a tee that's perfect for all workouts? This gear is designed for performance and is perfect for your HIIT sessions. This tee is designed to provide a full range...

$35.00 $22.00
Womens Lifestyle X Singlet
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35%

Womens Lifestyle X Singlet

The BFT X Singlet is a bold, statement design which integrates form, function and aesthetic. Boasting a beautiful wrap over back and our soft cotton blend fabric, this singlet allows...

$45.00 $29.00
Mens Lifestyle Fleece Shorts
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28%

Mens Lifestyle Fleece Shorts

Need shorts that you can wear to, from and during your workout? The Mens Lifestyle Fleece Shorts are the perfect multi propose addition to your collection. Wear them during your...

$45.00 $32.00
Mens Lifestyle Hooded Muscle Tank
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26%

Mens Lifestyle Hooded Muscle Tank

Want to stay warm, but still want to show off the gains? The BFT Hooded Muscle Tank is made out of a warm and comfortable 95% Cotton, 5% Elastane terry,...

$50.00 $37.00

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