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Showing 1 - 44 of 44 products

Mens Performance Tee

The mens performance tee is for serious athletes. Lightweight and moisture wicking, this tee delivers functionality and style to your active lifestyle.

$42.00

Unisex Hoodie

Need to keep warm to and from the gym? You need our ridiculously comfy BFT Unisex Hoodie. It's got an 80% Cotton and 20% Polyester blend that'll help keep the...

$60.00

Womens Performance Tee

The womens performance tee is designed to support your workout. Whether it's a run outside or an intense HIIT session! Lightweight and stretchy, this tee is the perfect addition to...

$42.00

Unisex Muscle Tank

The unisex muscle tank is designed to suit your workout - whatever that is! Lightweight and stretchy, the unisex muscle is the perfect addition to your active lifestyle.

$39.00

Womens Singlet

The womens singlet is made for your active lifestyle. Lightweight and stretchy, this is garment moves with you from one workout to the next.

$39.00

Zip Hoodie

Need to keep warm to and from the gym? You need our ridiculously comfy BFT Zip Hoodie. It'll help keep the chill away, while also allowing the wearer to breathe....

$60.00

Summer Lifestyle Sports Bra

The Summer Lifestyle Sports Bra keeps you locked in with high support, which highlights your natural shape. It has a soft neon under bust band and adjustable straps, providing a...

$55.00

Mens Core Tank

The BFT Mens Core Tank is your go-to for soft, breathable comfort on all your runs and workouts. The soft and breathable jersey blend makes it feel super-lightweight and streamlined...

$35.00

Relaxed Tee - Teal

The relaxed tee is made from soft cotton elastane blend to keep you feeling comfy and fresh. With long sleeves and a crew neckline for a relaxed look, this tee...

$49.00

Womens Hoodie

Need to keep warm to and from the gym? You need our ridiculously comfy BFT Womens Hoodie. It's got an 80% Cotton and 20% Polyester blend that'll help keep the...

$60.00

Performance Long Sleeve - Navy

Tees and tanks not your style? But don't want to be working out in a hoodie? The BFT Performance Long Sleeve Tee is perfect for wearing to, from and during your...

$59.00

Relaxed Tee - Navy

The relaxed tee is made from soft cotton elastane blend to keep you feeling comfy and fresh. With long sleeves and a crew neckline for a relaxed look, this tee...

$49.00

Womens Fitted Jacket

The essential piece for those frosty mornings before training or an evening run. Our womens fitted jacket is fully lined with, zip pockets and zippered front.

$60.00

Women's Seamless Long Sleeve

Stay strong with this classic long sleeve top.  The seamless design lets you workout in complete comfort. This little number is perfect for those cooler morning starts.

$55.00

2020 Core Crop Top

The 2020 Core Crop Top is the perfect work out companion. Tight firm fit that allows full freedom of movement during energetic movement.

$52.00
Mens Lifestyle Long Sleeve Tee
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Mens Lifestyle Long Sleeve Tee

Casual basics take shape in the form of our long sleeve. Perfect to wear and layer to and from the gym. Made from a soft jersey with BFT embroidery details....

$45.00 $29.00

Womens Navy Performance Sports Bra

The Navy Performance Sports Bra is the perfect workout companion. Tight firm fit that allows full freedom of movement during energetic movement.

$49.00

Mens Seamless Long Sleeve

Designed to wear from gym to street, the mens seamless long sleeve will keep you comfortable and stylish in any setting.

$55.00
Womens Lifestyle X Singlet
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Womens Lifestyle X Singlet

The BFT X Singlet is a bold, statement design which integrates form, function and aesthetic. Boasting a beautiful wrap over back and our soft cotton blend fabric, this singlet allows...

$45.00 $29.00

Mens Core Performance Half Zip Tee

Made from our lightweight, moisture wicking performance jersey, the BFT performance half zip tee is perfect for your intense winter workouts.

$50.00

Lifestyle Bib - White

The Lifestyle Bib helps keep you cool and dry during intense training. A cropped design, pop of neon and screen-printed graphic to elevate the look.

$39.00

Lifestyle Bib - Black

The Lifestyle Bib helps keep you cool and dry during intense training. A cropped design, pop of neon and screen-printed graphic elevates the look.

$39.00

Womens Lifestyle Sports Crop

The Womens Lifestyle Sports Crop will be your new staple sports bra. Fully lined with removable cups and adjustable hook and eye closure and made from our staple BFT nylon...

$50.00
Womens Core Cotton Muscle - White
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Womens Core Cotton Muscle - White

The essential tank for your core range. In both black and white colourways, this tank is made from soft cotton elastane blend to keep you feeling comfy and fresh. A...

$36.00 $25.00
Summer Lifestyle Performance Tank
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Summer Lifestyle Performance Tank

The Summer Lifestyle Performance Tank combines stretchy, sweat-wicking fabric with personalised ventilation and minimal seaming designed to keep you comfortable before, during and after your workout.

$42.00 $23.00
Womens Lifestyle Twist Front Cropped Tank
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Womens Lifestyle Twist Front Cropped Tank

The Womens Lifestyle Twist Front Cropped Tank means never having to tuck your top into leggings again! Made from a lush jersey knit, the low armholes and twist front detail...

$50.00 $28.00
Womens Core Cotton Tee - White
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Womens Core Cotton Tee - White

The essential tee for your core range. In both black and white colour-ways, this tee is made from soft cotton elastane blend to keep you feeling comfy and fresh. With...

$42.00 $25.00

Dawn Jumper

The essential piece for those frosty morning starts before training. Our Dawn jumper is the perfect warmup partner. With its premium diagonal zipper its easy to get on and off...

$140.00
Womens Core Singlet
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Womens Core Singlet

Our Womens Core Singlet sets you up with a soft jersey feel in a roomy silhouette and signature BFT graphic screen-printed on the chest.

$35.00 $22.00

Women's Performance Bike Shorts

The BFT Bike Shorts hug and support in all of the places you need them to, making them the perfect addition to your summer workout wardrobe. They'll quickly become your...

$49.00
Womens Core Cropped Tee
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Womens Core Cropped Tee

The Womens Core Cropped Tee is your perfect layering piece. Made from a super soft jersey knit and the perfect pair with any of our bottoms and outerwear pieces. Fabric...

$50.00 $28.00

Unisex Puffer Jacket

The BFT Unisex Puffer Jacket is the ultimate protection from those frosty early morning starts. Keep the motivation high by starting your workout routine warm. This jacket features two pockets, premium...

$150.00

Performance Long Sleeve - Grey

Tees and tanks not your style? But don't want to be working out in a hoodie? The BFT Performance Long Sleeve Tee is perfect for wearing to, from and during your...

$59.00

Womens Core Muscle Tank

Our new womens muscle is the perfect training tee. Made with low armholes for breathability and our training cotton spandex blend for its quick drying and stretch capabilities.   Fabric...

$35.00
Womens Core Trainer Tee Small Logo
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Womens Core Trainer Tee Small Logo

Need a tee that's perfect for all workouts? This gear is designed for performance and is perfect for your HIIT sessions. This tee is designed to provide a full range...

$35.00 $22.00
Womens Core Performance Singlet
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Womens Core Performance Singlet

Update your activewear wardrobe as the weather heats up in the Womens Core Performance Singlet. Made with a T-bar-back detail to keep you cool, you can move freely with style...

$36.00 $18.00
Mens Core Muscle Tank - Grey
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Mens Core Muscle Tank - Grey

After a simple, stylish, and comfortable tank to workout in? The Grey Mens BFT Muscle is made from a high quality moisture wicking fabric, with a loose fit cut and...

$35.00 $22.00
Mens Lifestyle Hooded Muscle Tank
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Mens Lifestyle Hooded Muscle Tank

Want to stay warm, but still want to show off the gains? The BFT Hooded Muscle Tank is made out of a warm and comfortable 95% Cotton, 5% Elastane terry,...

$50.00 $37.00
Womens Core Cotton Tee - Black
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Womens Core Cotton Tee - Black

The essential tee for your core range. The Womens Core Cotton Tee is made from soft cotton elastane blend to keep you feeling comfy and fresh. With short sleeves and a...

$42.00 $27.00
Summer Lifestyle Performance Tee
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Summer Lifestyle Performance Tee

The Summer Lifestyle Performance Tee is made from lightweight, sweat-wicking fabric to help keep you dry and comfortable from your first set to your last. Perforated panels enhance ventilation to...

$50.00 $27.00
Mens Spray Jacket
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Mens Spray Jacket

The essential piece for those frosty mornings before training or an evening run. Our mens spray jacket is fully lined with, zip pockets and a drawcord hood.

$150.00 $82.00
Mens Lifestyle Basic Tee
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Mens Lifestyle Basic Tee

The Mens Lifestyle Basic Tee is made from our soft jersey knit and is a perfect everyday tee.

$50.00 $28.00
Womens Spray Jacket
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45%

Womens Spray Jacket

The essential piece for those frosty mornings before training or an evening run. Our Womens Spray Jacket is fully lined with, zip pockets and a drawcord hood & hem.

$150.00 $82.00

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